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By Scott Whittington, Owner & Managing Broker, LandGuys
As I sit back and reflect on 2024, one thing is clear: LandGuys 2024 Growth was a year of milestones, hard work, and incredible success in rural real estate.
Our team just returned from our Annual Awards Banquet. This year it was incorporated into a destination Christmas Party in Hilton Head. This trip was more than a celebration of the dedication and grit that drives our team forward. It was a chance to come together, reflect, and grow as a group.
One of the highlights of these gatherings is the chance to connect with both veteran agents and those newer to the team. These conversations are always inspiring, as they showcase the drive our team has to improve every year while staying true to what matters most: putting clients first. It’s this client-first mentality—paired with a genuine care for the land we represent. That has been at the heart of LandGuys from the start.
Our agents lead with trust, form meaningful relationships, and go above and beyond for their clients and the land they represent.
And let’s be honest—who wouldn’t want to be part of a team like this?
A Year of Expansion & Impact - LandGuys 2024 Growth
Our reach grew significantly in 2024, with LandGuys expanding into 225 new counties across the Midwest. More than ever, buyers and sellers turned to us to help navigate their land transactions, and we delivered—big time. Whether it was farmland, a hunting retreat, rural home, or an investment property, every deal was built on relationships, trust, and expertise.
And when we say we go the extra mile, we mean it—literally. In 2024, our agents traveled more than 400,000 miles (that’s like driving across the country 140 times) to meet clients, scout properties, and close deals. Our team doesn’t just talk about rural land—we live it, work it, and help our clients own a piece of it.
More Than Marketing—It’s How We Do Business
At LandGuys, our marketing works because it starts with the people behind it. It’s not just about showcasing properties—it’s about understanding the land, knowing our clients, and connecting the right buyers with the right opportunities. Our agents are the driving force behind every listing. They bring genuine care for the land and the people we serve.
We don’t just put listings out there and hope for the best. We dig deeper to create demand, generate real interest, and tell the story of each property in a way that resonates. Here’s what that looked like in 2024:
7,125+ professional photos showcased on our site to make listings stand out.
3,815+ social media posts promoting rural properties to the right buyers.
Our most engaging post—a 40-acre listing in Fulton County, IL—racked up over 177,000 impressions, enough people to fill Wrigley Field four times over, with every single person seeing the property post.
Our top-performing TikTok post featuring an 8-acre listing with a cabin in Henderson County, IL, generated 9,607 likes, 2,704 shares, and 1,516 saves—proving that short, engaging content can drive massive interest.
It’s not just about numbers. Behind every post and every listing is an agent who’s dedicated to doing things the right way. They care about the land and the people they represent, and it shows in everything we do.
At LandGuys, our marketing stands out because it’s built on trust, care, and a commitment to doing what’s best for our clients and their land.
Agent Recognition
Each year, we recognize the top-performing agents who have gone above and beyond. Their dedication, knowledge, and commitment to our clients have made a tangible difference. This has helped us reach new milestones and deliver exceptional results. Their achievements ripple beyond individual success, strengthening LandGuys’ reputation as a trusted name in rural real estate.
Congratulations to our top-performing agents for their outstanding achievements in 2024:
#1 in Wisconsin: Jason Bredemann
#1 in Iowa: Danny Fane
#1 in Illinois: Toby Stay
Broker of the Year: Toby Stay
Looking Ahead to 2025
At the heart of it all, LandGuys is about more than real estate. It’s about people, legacies, and connections. We’re not just helping clients buy or sell land—we’re helping them build futures, create memories, and invest in something that lasts.
As we look ahead to 2025, we carry forward the momentum of LandGuys 2024 growth. This last year has reinforced our reputation in rural real estate success, and we’re excited for what’s next. The passion, dedication, and grit that fuel this company make LandGuys the best in rural real estate. Whether you’re buying, selling, or looking to build a career in rural real estate, LandGuys is here to help. Our team is built on passion, dedication, and a deep respect for the land, and we’re excited to continue growing in 2025.
Here’s to another year of growth, adventure, and success.
