Jessica Lambert

Director of Creative & Brand Strategy

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Director of Creative & Brand Strategy

Jessica Lambert is the Director of Creative and Brand Strategy for LandGuys. She has been with the company since 2023 and leads the creative and marketing direction for LandGuys while supporting brokers across multiple states with design, branding, and marketing strategy. From developing print and digital campaigns to overseeing content creation, website management, and the marketing team, Jessica plays a key role in strengthening the LandGuys brand and expanding its visibility in every market the company serves.

Jessica brings more than 12 years of creative and marketing leadership experience, including her role as Director of Marketing and Creative Services at Western Illinois University, where she managed brand strategy, digital marketing, and major advertising initiatives. She also served as Head of Marketing for a national nonprofit with teams across all U.S. time zones, giving her strong experience in managing large-scale projects, keeping teams aligned, and building brands with purpose. Over the course of her career, Jessica completed brand management training through UCLA under the direction of a former Head of Advertising for Disneyland. She was also mentored by a former Brand Director of Intel.

Outside of work, Jessica loves combining her passion for design and marketing with the rural lifestyle. She believes land is a legacy, and enjoys sharing the stories behind it and the impact it can have for generations. Jessica and her husband Seth are raising their two kids, Addison and Rhett, and she is proud to be part of a multi-generation family farm in McDonough County, Illinois.

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After weeks or months of preparing, marketing, showing, negotiating, and completing due diligence, the final step has arrived: closing. Closing on rural land officially transfers ownership from the seller to the buyer, but several important things need to happen before everyone reaches the closing table. The closing process can vary depending on the property, financing, terms of the purchase agreement, and state where the property is located. Understanding the timeline, documents, costs, possession terms, and responsibilities ahead of time can help sellers know what to expect and avoid last-minute surprises. Closing Starts Long Before Closing Day Closing isn't simply an appointment where documents are signed. The process begins when the purchase agreement is accepted. The contract establishes many of the terms that ultimately determine when and how the transaction will close. As we discussed in our previous article, What Happens Between an Accepted Offer and Closing?, title work, surveys, inspections, appraisals, and due diligence may all need to be completed before closing can occur. Once those requirements and contractual contingencies are satisfied, the transaction can move toward the scheduled closing date. How Is the Closing Date Determined? The closing date is typically negotiated as part of the purchase agreement. A seller may prefer a quick closing, while another may need additional time because of harvest, an existing lease, a move, estate matters, or another transaction. The buyer's circumstances matter, too. A cash transaction may be able to close more quickly because there is no lender involved. A financed transaction generally requires additional time for underwriting, appraisal, and other lender requirements. The closing date written into the contract gives everyone a target, but circumstances can sometimes require the buyer and seller to agree to an extension. Your broker should help you understand the proposed timeline before you accept the offer, not a few days before closing. How Long Does It Take to Close on Rural Land? There isn't one standard timeline for closing on rural land. Some straightforward cash transactions may close within a few weeks. Transactions involving financing, surveys, inspections, title issues, estates, multiple owners, or other complexities can take longer. Rather than focusing on a specific number of days, sellers should understand what needs to happen before their particular transaction can close. Your LandGuy can tell you: What deadlines are included in the purchase agreement. If title work been completed. When inspections and due diligence periods ended. If the appraisal has been completed, if required. If the buyer satisfied financing requirements. If anything is currently delaying the scheduled closing. Regular communication with your broker should give you a clear picture of where the transaction stands. What Happens Before Closing Day? As closing approaches, the professionals handling the transaction prepare the documents necessary to transfer ownership. Depending on the transaction and location, this may involve a title company, attorney, lender, broker, or a combination of these professionals. Sellers may need to provide or confirm information such as: Legal names and ownership information Payoff information for existing mortgages or liens Property tax information Wiring or payment instructions Entity, trust, or estate documentation when applicable Keys or access information Other documents requested by the closing professional Responding promptly to requests can help prevent unnecessary delays. It's also important to independently verify wiring instructions using a trusted contact and known phone number. Real estate transactions can be targets for wire fraud, so unexpected emails requesting changes to payment or wiring information should always be verified before taking action. What Will the Seller Sign? The exact documents vary by transaction and state, but sellers will generally review and sign documents necessary to transfer ownership and finalize the sale. These may include: Deed or other transfer documents Closing or settlement statements Tax-related documents Affidavits or disclosures Documents required to satisfy existing liens Other state- or transaction-specific paperwork Before signing, sellers should have an opportunity to review the financial details of the transaction and ask questions about anything they don't understand. Your broker, attorney, title professional, or other appropriate professional can help explain their respective parts of the transaction. What Costs Should Sellers Expect? Closing costs vary based on the property, purchase agreement, location, and terms negotiated between the buyer and seller. Potential seller expenses may include: Brokerage commissions Title-related expenses Attorney fees where applicable Survey costs if assigned to the seller Transfer or recording-related expenses Property tax adjustments Mortgage or lien payoffs Other expenses negotiated in the purchase agreement The closing or settlement statement should provide an itemized accounting of the transaction, including the purchase price, expenses, credits, adjustments, payoffs, and the seller's expected proceeds. Reviewing that document before closing gives you an opportunity to ask questions if something doesn't match your expectations. When Does the Buyer Take Possession? Closing and possession aren't necessarily the same thing. Possession should be addressed in the purchase agreement and may occur at closing or at another agreed-upon time. This can be particularly important with rural property. For example, possession may be affected by: Agricultural leases Growing or unharvested crops Hunting leases Tenant agreements Personal property remaining on-site Equipment removal A seller continuing to occupy a residence temporarily Sellers should know well before closing exactly when the buyer receives possession and what needs to be completed before that happens. What Should You Do With Personal Property? Don't assume everything remaining on the property automatically transfers to the buyer. The purchase agreement should specify what is included and excluded from the sale. Before possession transfers, sellers may need to remove equipment, vehicles, tools, hunting stands, stored materials, household belongings, or other personal property that isn't included. Likewise, items specifically included in the transaction should remain with the property. If you're unsure about an item, ask your broker before removing it. What Records Should Sellers Keep? Closing may complete the transaction, but don't immediately discard your records. Consider retaining copies of: The signed purchase agreement and amendments Closing or settlement statements Deed and transfer documents Surveys Property tax records Receipts for transaction-related expenses Records of commissions and professional fees Relevant lease or income documentation Correspondence involving important transaction decisions These records may be useful when preparing taxes, documenting expenses, answering future questions, or working with your accountant or attorney. Ask your tax professional how long particular records should be retained and which documents may be needed to determine the tax consequences of the sale. What Happens After Closing? Once the required documents are signed, funds are handled according to the closing process, and the transfer is completed, the transaction is essentially finished. However, a few administrative items may remain. Sellers may need to cancel or transfer utilities, insurance, automatic payments, or other services associated with the property. Depending on the agreement, there may also be final coordination regarding keys, gates, access codes, records, or possession. It's worth creating a simple post-closing checklist rather than assuming everything ends when you leave the closing table. Questions to Ask Your LandGuy Before Closing As your closing date approaches, ask: Are we still on schedule for the contracted closing date? Have all contingencies been satisfied? Is there anything outstanding that could delay closing? What documents do I need to bring or provide? When will I receive the final closing statement? What expenses should I expect to see? When does possession transfer? What personal property needs to be removed? How and when will sale proceeds be distributed? Is there anything I need to complete after closing? Knowing the answers before closing day makes the final stage of the transaction much more predictable. From Planning Ahead to Closing Day We began this seller series with a simple recommendation: start planning before you're ready to sell. Over the past eight articles, we've covered how rural land is valued, preparing property for market, marketing rural land, what happens after a listing goes live, evaluating offers, navigating due diligence, and finally, closing. Each stage involves different decisions, but they all benefit from the same thing: understanding the process before you reach it. At LandGuys, Every Property Tells a Story™ and Every Acre Has a Purpose. When it's time for ownership to change hands, our job is to help make sure you understand the process, the timeline, and what comes next, from your first conversation through closing and beyond.
Accepting an offer is an important milestone when selling your property, but the transaction isn't finished yet. The time between an accepted offer and closing on rural land includes several important steps that help ensure the property and transaction are ready for ownership to change hands. For sellers, this stage can sometimes feel quieter than everything that came before it. The property has been marketed, buyers have toured it, negotiations are complete, and an offer has been accepted. But behind the scenes, title companies, lenders, attorneys, inspectors, appraisers, and brokers may all be working toward the same goal: getting the transaction successfully to the closing table. An Accepted Offer Isn't the Finish Line Once an offer is accepted, the purchase agreement establishes the roadmap for what happens next. Deadlines need to be met. Documents need to be reviewed. Contingencies may need to be satisfied. Questions may need to be answered. Exactly what happens depends on the property and the terms of the agreement. A cash purchase of vacant recreational land may look very different from the financed purchase of a working farm with buildings, leases, or other improvements. That's why communication and attention to detail become especially important during this stage. What Every Seller Should Know While every transaction is different, there are several common steps sellers may encounter between accepting an offer and closing. Title Work One of the most important steps is confirming that the seller can transfer clear title to the buyer. A title search reviews public records related to the property and may identify issues such as liens, easements, ownership discrepancies, or other matters that need to be addressed before closing. Some title matters are routine and easily resolved. Others can take additional time. Identifying and addressing these issues before closing helps reduce the chance of last-minute surprises. Surveys Depending on the property, existing documentation, lender requirements, and terms of the purchase agreement, a survey may be needed. Surveys can help establish or verify property boundaries and identify features such as easements or encroachments. This can be especially important with rural properties where boundaries may stretch across fields, timber, creeks, fences, or other natural features that don't always make the legal property lines obvious. Inspections If a rural property includes a home, cabin, outbuildings, well, septic system, or other improvements, the buyer may request inspections as part of the purchase agreement. Inspections don't necessarily mean something is wrong. They're often simply part of the buyer's due diligence. If an issue is discovered, the terms of the contract will help determine what happens next. Your broker can help you understand the request, your responsibilities, and your available options. Appraisals When financing is involved, the buyer's lender may require an appraisal to help determine whether the property supports the purchase price. Rural property appraisals can be more complex than residential appraisals because value may come from several different sources, including tillable acreage, buildings, timber, recreational features, location, and income potential. This is another reason accurately representing the property's features and value from the beginning matters. Due Diligence Due diligence gives buyers an opportunity to verify information about the property before completing the purchase. Depending on the transaction, that might involve reviewing: Farm or hunting leases CRP or conservation program information Easements Access Utilities Property boundaries Taxes Income and expenses Timber information Environmental considerations Zoning or potential uses The specific due diligence involved will vary significantly from one property to another. Having documents organized and information readily available can make this stage much more efficient. It's also one of the reasons we recommend contacting a broker well before you're ready to sell and gathering important property information early in the process. Why It Matters for Rural Land Rural real estate transactions often involve details that simply aren't present in a typical residential sale. A single property might include tillable farmland under a lease, enrolled conservation acres, timber, hunting rights, multiple access points, a home, outbuildings, ponds, wells, or easements. Every acre has a purpose and those different purposes can create additional questions that need to be answered before ownership transfers. Working with a broker who understands rural property helps ensure those details aren't overlooked. At LandGuys, our role doesn't end when an offer is accepted. We continue working with the seller, buyer's agent, title company, attorneys, lenders, and other professionals involved in the transaction to help keep everyone informed and the process moving toward closing. Communication: The Thread That Connects Everything The period between accepted offer and closing can involve a lot of moving pieces. That's why communication is so important. Your LandGuy will help you understand: What has been completed What still needs to happen Which deadlines are approaching Whether additional information is needed Whether an issue could affect closing What you need to do next Good communication doesn't mean every transaction will be completely free of challenges. It means that when something does arise, you aren't left wondering what's happening or what comes next. Questions to Ask Your LandGuy As you move toward closing on rural land, consider asking: What steps still need to be completed before closing? Are there any title issues that need my attention? Will a survey be required? What inspections are included in the purchase agreement? Will the buyer's lender require an appraisal? What documents or information do I still need to provide? Have all contingencies been satisfied? Are we still on schedule for the agreed-upon closing date? Is there anything I need to do to prepare for closing? Knowing where the transaction stands can give you greater confidence as closing day approaches. Looking Ahead: What Should Sellers Expect at Closing? Title work is complete. Due diligence has been satisfied. The closing date is approaching. So what actually happens on closing day? In the next blog in our seller series, we'll walk through what sellers should expect when closing on rural land, including final documents, closing costs, possession, and the last steps before ownership officially transfers. Accepting an offer may feel like the biggest milestone in selling your property, but a lot still happens before the deal is done. With the right preparation, communication, and expertise along the way, you can arrive at the closing table knowing what to expect and confident in the next chapter for your property.
Receiving an offer is an exciting milestone in the process of selling rural land. After planning ahead, preparing your property, working with a knowledgable land agent to marketed it to the right buyers, you've reached a point where someone is ready to make a purchase. But how do you know which one to accept? Choosing the best offer when selling land isn't always about accepting the highest purchase price. Financing, contingencies, timelines, and other terms all play an important role in determining which offer is truly the strongest. Price Is Only One Piece of the Puzzle It's natural to focus on the dollar amount. After all, that's often the first number everyone looks at. However, the purchase price is only one component of an offer. Financing, contingencies, timelines, and other terms can significantly impact how smoothly the transaction moves from accepted offer to closing. An offer that's slightly lower on paper may ultimately be the stronger choice if it carries fewer risks or better matches your needs. Understanding how to identify the best offer when selling land is one of the most valuable ways an experienced broker can help guide the transaction. What Every Seller Should Know When reviewing an offer, consider the complete picture. Financing How is the buyer purchasing the property? A cash offer may eliminate lender requirements and often provides greater certainty. A financed purchase can still be an excellent offer, but it may include lender approvals, appraisals, or additional requirements before closing. Neither option is automatically better. What's important is understanding how financing affects the timeline and level of risk. Contingencies Contingencies are conditions that must be satisfied before the sale can move forward. Common contingencies include: Financing approval Property inspections Appraisals Sale of another property Due diligence periods Some contingencies are routine, while others may introduce additional uncertainty or extend the closing process. Understanding each contingency helps you make an informed decision. Earnest Money Earnest money demonstrates a buyer's commitment to the purchase. The amount can vary, but a meaningful earnest money deposit often reflects a buyer's confidence and intent to complete the transaction according to the agreed-upon terms. Your broker can explain how earnest money is handled and what protections are provided under the purchase agreement. Closing Date Not every seller has the same timeline. Some want to close as quickly as possible, while others may need additional time to finish harvest, coordinate a move, complete a 1031 exchange, or accommodate family schedules. The right closing date should work for both parties. Possession Closing and possession don't always occur on the same day. Depending on the property and the agreement, possession may transfer immediately at closing or occur at a later date. Discussing possession early helps prevent misunderstandings and ensures both buyer and seller know what to expect. Backup Offers Even after accepting an offer, other interested buyers may remain. In some situations, sellers may choose to accept a backup offer. If the primary contract falls through, the backup buyer may already be in position to move forward without starting the marketing process over again. Backup offers aren't appropriate in every situation, but they can provide additional peace of mind. Why It Matters for Rural Land Rural properties often involve more complexity than traditional residential transactions. A buyer may be evaluating agricultural income, hunting opportunities, CRP contracts, timber value, conservation easements, mineral rights, or farm leases alongside the purchase itself. Those details can influence financing, inspections, due diligence, and timelines. That's why it's important to work with a broker who understands both the property and the transaction. At LandGuys, we help sellers evaluate not only what an offer says, but what it means. As we discussed in last week's blog, Selling Your Land: What Happens After it Hits the Market? the goal isn't simply to generate interest. It's to attract qualified buyers who recognize your property's value. When those offers begin arriving, the work shifts from marketing the property to helping you confidently evaluate your options. Questions to Ask Your LandGuys Agent: Before accepting an offer, consider asking: What are the strengths and potential risks of this offer? How does the financing affect the transaction? Which contingencies should I pay close attention to? Is the proposed closing date realistic? When would the buyer take possession? Would accepting a backup offer make sense? If we submit a counteroffer, what should we prioritize? The answers to these questions can help you look beyond the purchase price and make a decision that's in your best interest. Broker Insight: The Best Offer Is About More Than the Highest Price Experienced brokers know that choosing the best offer when selling land isn't simply about comparing purchase prices. They're looking at financing strength, contingencies, timelines, buyer commitment, and the likelihood of reaching a successful closing. That's why having an experienced broker evaluate every aspect of an offer can help sellers avoid unnecessary delays and unexpected challenges. Looking Ahead Accepting an offer is a major milestone, but it isn't the end of the journey. In next week's blog, we'll walk through What Happens Between Accepting an Offer and Closing on Rural Land. We'll explain title work, surveys, inspections, due diligence, communication, and the important steps that take place before ownership officially changes hands. Because at LandGuys, Every Property Tells a Story™. From the first conversation to the final signature, we're committed to helping you write the next chapter with confidence.