Mastering Property Presentation

Written By, Illinois Land Broker Don Wagner.

MASTERING PROPERTY PRESENTATION

In the dynamic world of real estate, first impressions are everything. As a dedicated real estate professional and visual storyteller with LandGuys, I understand this better than anyone. My mission is to ensure your property stands out and leaves a lasting impact on potential buyers.

Unique Presentation

With my brokerage, we present homes and properties in truly unique ways that make them look more appealing than anyone else could achieve. In today’s visually dominated market, the way you present your home or acreage is what really matters.

Nationwide Exposure

At LandGuys, we market on a nationwide platform, ensuring maximum exposure with unparalleled imagery. With three decades behind the lens and 15 years as a full-time real estate broker, my expertise in capturing properties with finesse has earned me recognition as one of the top global real estate videographers for two consecutive years.

Media Presentation

My team and I go above and beyond with our media presentations. We utilize the best times of day to capture footage and employ the latest technology in image quality. Weather can impact the final marketing materials, so we may need to reschedule due to wind or rain. It’s impossible to fly our drones in adverse conditions and achieve the quality footage we aim for.

Property Preparation

Before the professional photographer/videographer arrives, make sure your property is ready for photos and videos. Leave clear instructions on how you would like them to shut things down and lock up after the shoot.

Transforming Listings

In a landscape oversaturated with information, the need for more than a conventional property listing has never been more apparent. I get it. At LandGuys, we transform the act of listing into an art form, creating visually stunning narratives for each property that go beyond the ordinary. With features in numerous magazines and TV commercials, my work in photography and videography turns real estate listings into captivating tales of lifestyle and potential, resonating with the aspirations of potential buyers.

Commitment to Excellence

I’m passionate about what I do, and I’m committed to making your property shine. Let’s work together to create a compelling story that leaves a lasting impression.

INTERIOR PREPARATION

  • Objectively evaluate every room.
  • De-clutter as much as possible – minimal decor gives the feeling of more space.
  • Put away toys, clothing, dishes, towels, shoes, hide all trash cans, etc.
  • Pack up all knick-knacks and figurines.
  • Reduce the amount of wall art to one or two items per room.
  • De-personalize the home – it helps buyers envision themselves there.
  • Remove any seasonal/holiday decor that can quickly outdate your photos.
  • If there are pets, hide all food/water bowls, pet beds, and pet toys.
  • Rearrange furniture to maximize visual floor space.
  • Remove any furniture that you can live without.
  • Add lamps to any dark spaces to brighten the room.
  • Prune and nurture all house plants.

EXTERIOR PREPARATION

  • Look at your house objectively from your neighbor’s yard.
  • Replace any rotten wood on the exterior, if needed.
  • Clean, repair, and paint front door, exterior, and trim, if needed.
  • Sweep all walkways, patios, porches, and decks.
  • Pressure wash any dirty/stained concrete.
  • Re-stain deck wood, if needed.
  • Wash windows, inside and out.
  • Outdoor drapes, pillows, and throws create an inviting retreat.
  • Open the umbrellas on any patio sets.
  • When in season, uncover grills.
  • Clean up after any animal.
  • Put away all garbage cans, hoses, garden tools, toys, bikes, etc.
  • In snowy climates, shovel snow from walkways, driveways, patios, decks when necessary.
  • Consider adding splashes of bright-colored flowers to the landscape and in pots.

GARAGE PREPARATION

  • Clean and sweep out the garage.
  • Keep storage nice and neat.
  • Repaint dirty areas.
  • Pack anything you can live without.

CLEANING CHECKLIST

  • Clean or replace as needed: light switch covers, oil door hinges, tighten doorknobs, fireplace, light bulbs, interior & exterior paint, AC/Heater vents.
  • Leave your home smelling fresh and clean.
  • Dust and vacuum everything: walls, blinds, ceilings, baseboards, windows, A/C intake vents, ceiling fans.

PARTNER WITH DON WAGNER

Don’s multifaceted background spans over 30 years as a professional photographer, during which he cultivated an intimate knowledge of trophy deer and acquired top-quality properties. His dual proficiency in capturing the essence of the land and optimizing its potential makes him an invaluable resource for clients seeking a comprehensive understanding of rural properties. Don is committed to providing clients with unparalleled insights and opportunities in the realm of rural properties. Whether you’re seeking advice on maximizing property potential or exploring profitable land investments, Don Wagner stands ready to guide you with passion, precision, and a shared commitment to excellence. Contact Don today to embark on your journey toward rural property success.

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