Justin Bernklau

Southwest Wisconsin LandGuys land agent specializing in hunting land, recreational property, and rural land marketing

Justin Bernklau is a LandGuys land agent licensed in Wisconsin, serving landowners and buyers across Richland County, Sauk County, Iowa County, Lafayette County, southwest Columbia County, and the west half of Dane County. He specializes in recreational land, hunting property, farmland, timber ground, and rural investment tracts, helping sellers position their property correctly and helping buyers identify land that fits their goals. With a background in rural real estate marketing since 2014, Justin brings a strong understanding of how to present land to the right audience and generate serious buyer interest.

Justin is known for his strategic approach, clear communication, and strong media-driven marketing. He combines market knowledge with high-quality presentation to help clients make informed decisions and move through the process with confidence.

Background and experience

Justin has worked in rural real estate since 2014, specializing in marketing and selling recreational, hunting, and investment properties. Over the years, he has helped market hundreds of properties across more than a dozen states, giving him a strong understanding of what attracts buyers and what makes a listing stand out.

As part of the Southwest Wisconsin LandGuys team, Justin works closely with Luke Wessel to represent properties throughout the Driftless Area. This region is known for its rolling terrain, productive farmland, timbered ridges, and strong whitetail habitat, making it one of the most unique rural land markets in Wisconsin.

Justin’s experience includes evaluating the opportunities and challenges that come with farmland, timber ground, and recreational land, and helping clients understand what drives value beyond just acreage.

How Justin helps buyers and sellers

Justin helps sellers identify what makes their property valuable, then builds a pricing and marketing strategy that matches the land and the buyer demand in that specific area. He pays close attention to factors like access, terrain, timber, habitat, soils, and overall layout, along with comparable sales and current market conditions.

For buyers, Justin helps narrow the search based on hunting goals, land use, investment potential, and long-term ownership plans. He is detail-oriented in how he evaluates a property and helps clients understand what they are buying, how it will function, and what its long-term potential may be.

Experience and focus areas

Licensed in Wisconsin
Serves Richland County, Sauk County, Iowa County, Lafayette County, southwest Columbia County, and the west half of Dane County
Works throughout Southwest Wisconsin and the Driftless Area
Specializes in recreational property, hunting land, and rural investment tracts
Experience marketing hundreds of rural properties across 12 states
Strong understanding of terrain, timber, habitat, and land layout value drivers
Skilled in strategic media and marketing for rural land listings
Experience evaluating farmland, timber ground, and recreational acreage
Works with landowners, buyers, and investment-focused clients
Known for strong listing presentation and buyer targeting strategy

Common questions Justin gets from landowners and buyers

How much is my property worth in Southwest Wisconsin?

The value depends on several factors, including location, size, terrain, land use, and how the property functions for hunting or farming. Vacant land in Southwest Wisconsin often sells anywhere from around $6,000 to $8,000+ per acre, but that range can shift depending on tillable acres, soil quality, timber value, and overall layout. I look at comparable sales, but I also evaluate the details that make land more desirable to buyers. Even if you are not selling soon, knowing your value helps with planning. I can also help you track recent sales and market activity near your property so you have a clearer picture of what the market is doing.

When is the best time to sell hunting or recreational land in Wisconsin?

In most cases, the best time to sell is when the timing is right for your situation. That said, buyer demand can change throughout the year depending on property type. For hunting properties, we often see strong interest from late winter through spring after hunting season ends, and again in late summer and early fall when buyers are thinking about the upcoming season. The most important thing is launching when the property is presented well and marketed correctly. My job is to create strong exposure and help you get the best price and terms, regardless of season.

How long will it take to sell my land in Wisconsin?

The timeline can vary, but pricing is usually the biggest factor. Market conditions, property quality, location, and marketing exposure all play a role, but land that is priced correctly and presented well tends to sell efficiently. Overpricing can cause a property to sit too long, which sometimes leads buyers to assume something is wrong with it. My focus is to help you price it strategically from the start and launch it with strong media and marketing. That gives you the best chance of attracting qualified buyers early.

How are you going to find a buyer for my property in Southwest Wisconsin?

Most buyers start their land search online, so exposure and first impression matter. I market listings across major land and real estate platforms, including LandWatch, Land.com, Land And Farm, Realtor.com, Zillow, Trulia, the MLS, and Facebook. I also use video, maps, strong listing presentation, and paid advertising to reach buyers who are actively searching. The goal is to create a professional listing that builds interest quickly and attracts qualified showings. Better marketing often leads to better buyer competition and stronger offers.

How soon can you have my property on the market?

In some cases, a property can be listed quickly, but timing matters because the first impression is critical. When we launch a listing, it needs to stand out from competing properties in the area. I focus on creating strong media, including photos, video, maps, and written descriptions that accurately represent the land and build buyer interest. That preparation takes time to do correctly. In most cases, we allow about 1 to 2 weeks to get everything ready for a strong launch.

Personal

Justin understands that selling land is often tied to long-term plans, family decisions, and financial goals. He takes pride in helping clients understand the market, evaluate their options, and move through the process with clear expectations. His background in rural property marketing gives him a strong perspective on how to present land accurately and connect it with the right buyer.