Central Wisconsin LandGuys land broker specializing in hunting land, farmland, and rural property
Luke Fillback is a LandGuys land broker licensed in Wisconsin, serving landowners and buyers across Adams County, Marquette County, the west half of Waushara County, Juneau County, and eastern Monroe County. He specializes in hunting property, recreational land, farmland, rural homes, and acreage properties, helping clients buy and sell with clear pricing strategy, strong marketing, and straightforward guidance. Luke works with sellers to position land correctly and helps buyers find properties that match their long-term goals.
Luke is known for being practical, responsive, and honest about what matters most in rural real estate. He focuses on the details that drive value, from access and layout to timber, soils, and how a property actually functions for hunting or income.
Luke grew up in Central Wisconsin working on his family’s farm, which gave him an early understanding of how land is used, improved, and managed over time. That background built a strong foundation in work ethic and the real-world value of productive ground.
He also spent years working in his father’s car dealership, where he gained business experience that shaped how he communicates, negotiates, and works with clients. Between agriculture, business, and time spent outdoors, Luke developed a balanced perspective on both the recreational and financial side of land ownership.
Today, Luke applies that experience to help clients evaluate land honestly and make decisions they can feel confident about.
Luke helps sellers understand what their property is truly worth by analyzing comparable sales and evaluating the specific value drivers that apply to rural land. He pays close attention to access, timber, soils, water features, habitat, tillable income, and how the property lays out for hunting or future use.
For buyers, Luke helps identify properties that fit their goals, whether that is building a hunting farm, purchasing a recreational getaway, securing farmland income, finding a rural home, or investing in long-term land value. He brings a clear approach to property evaluation and helps clients understand what they are buying beyond what is shown on a map.
Licensed in Wisconsin
Serves Adams County, Marquette County, the west half of Waushara County, Juneau County, and eastern Monroe County
Specializes in hunting properties, recreational land, farmland, rural homes, and acreage
Strong understanding of access, layout, and land functionality for hunting use
Experience evaluating timber value, soils, and income potential
Knowledge of habitat improvement strategies and land management opportunities
Works with landowners, buyers, and rural property investors
Business background that supports negotiation and deal structure
Hands-on outdoor experience that aligns with recreational property buyers
I determine value by combining recent comparable sales with a detailed review of the property itself. I look at location, access, timber value, soils, income potential, and how similar properties are actually being used by buyers in the area. With land, the details matter more than just price per acre, especially layout and usability. The goal is to price it based on real market demand and what truly drives value on that tract.
Yes, recreational and hunting properties require a different approach than residential or ag ground. I focus on habitat features, access, layout, water, and neighboring hunting pressure, not just acreage or numbers. I also evaluate how the property can realistically be hunted, including entry routes and how the land sets up with prevailing winds. Marketing has to match what recreational buyers care about, which is often very different than farmland or residential buyers.
Yes. A big part of my work is networking with landowners, farmers, and local contacts to uncover opportunities before they ever hit the open market. Many rural properties sell through relationships before they are publicly listed. If a buyer has clear criteria and is ready to move quickly, I can often help narrow the search and identify areas to focus on. Off-market opportunities are never guaranteed, but local connections make a difference.
I specialize in land and rural properties, and I’m actively involved in land management and the outdoor lifestyle myself. That hands-on experience helps me evaluate what drives value beyond what shows up on a map or in a listing description. I focus on access, layout, timber, soils, habitat, water, and income potential, then match those features to the right buyer. My goal is to give clients clear guidance and help them make confident decisions.
In many cases, yes. I look for opportunities to improve access, add or expand food plots, build trail systems, and strengthen habitat through land management work. Some improvements are simple and affordable, while others require a longer plan. The key is focusing on changes that improve how the property hunts and how it functions long-term. Done correctly, the right improvements can increase both hunting potential and market value.
Access and layout are some of the biggest factors in how a hunting property performs and how buyers value it. I look at entry points, prevailing winds, neighboring pressure, and internal trail systems to determine how efficiently the property can be hunted. Even good habitat can be wasted if hunters cannot enter and exit without disturbing bedding areas. A clean layout typically makes a property more usable, easier to manage, and more valuable to buyers.
Luke understands that land decisions are rarely just financial. For many clients, it is about lifestyle, long-term planning, and making a smart move that fits their family and goals. His farming roots and outdoor experience give him a clear understanding of what landowners care about and what buyers are truly looking for. Luke brings a steady, practical approach to every transaction and works hard to make the process straightforward.
Member of the National Association of REALTORS®
Licensed in Wisconsin (114326-94) | LandGuys, LLC of Wisconsin | Springfield, Illinois
