Jessica Lambert

Director of Creative & Brand Strategy

Local Expertise Within Reach

Director of Creative & Brand Strategy

Jessica Lambert is the Director of Creative and Brand Strategy for LandGuys. She has been with the company since 2023 and leads the creative and marketing direction for LandGuys while supporting brokers across multiple states with design, branding, and marketing strategy. From developing print and digital campaigns to overseeing content creation, website management, and the marketing team, Jessica plays a key role in strengthening the LandGuys brand and expanding its visibility in every market the company serves.

Jessica brings more than 12 years of creative and marketing leadership experience, including her role as Director of Marketing and Creative Services at Western Illinois University, where she managed brand strategy, digital marketing, and major advertising initiatives. She also served as Head of Marketing for a national nonprofit with teams across all U.S. time zones, giving her strong experience in managing large-scale projects, keeping teams aligned, and building brands with purpose. Over the course of her career, Jessica completed brand management training through UCLA under the direction of a former Head of Advertising for Disneyland. She was also mentored by a former Brand Director of Intel.

Outside of work, Jessica loves combining her passion for design and marketing with the rural lifestyle. She believes land is a legacy, and enjoys sharing the stories behind it and the impact it can have for generations. Jessica and her husband Seth are raising their two kids, Addison and Rhett, and she is proud to be part of a multi-generation family farm in McDonough County, Illinois.

Contact
Jessica Lambert

Jessica Lambert's Recent Articles

If you’ve spent any time in the woods, grasslands, CRP fields, food plots, or even your own backyard recently, you’ve probably noticed one thing: there seem to be more ticks than ever before. Ticks have become mainstream taking airspace on the nightly news and becoming the focus point on social media posts, but for good reason. Ticks are no longer only a concern for those walking through the woods. Hunters, landowners, farmers, hikers, and outdoor enthusiasts across the Midwest are reporting increased tick encounters, longer tick seasons, and sightings of species that were once uncommon in their area. While ticks have always been a part of the outdoors, researchers and public health agencies agree that both tick populations and tick distribution have expanded significantly over the last several decades. For those who enjoy spending time in nature, understanding why ticks are increasing and how to protect yourself has become an important part of enjoying the outdoors safely. Why Tick Populations Are Growing Several factors appear to be contributing to the increase in tick numbers throughout the Midwest. One of the biggest drivers is the growth of wildlife populations, particularly white-tailed deer. Deer serve as important hosts for several tick species, including the Lone Star tick. One animal can carry over 1,000 ticks at a time. As deer populations expanded across much of the United States over the past century, ticks expanded with them. However, the most recent increase in tick numbers comes from climate. Warmer winters, earlier springs, and longer periods of humidity allow ticks to survive at higher rates and remain active for longer portions of the year. Researchers have documented northward expansion of several tick species, such as the Lone Star tick, as environmental conditions become more favorable. The result is a combination of more ticks, more species, and greater exposure for people who spend time outdoors. The Midwest’s Most Common Tick Species While dozens of tick species exist in North America, a handful are responsible for most human encounters throughout the midwest. Blacklegged Tick (Deer Tick) The blacklegged tick is best known for transmitting Lyme disease, but it can also carry anaplasmosis, babesiosis, and other pathogens. Its range has expanded dramatically throughout the eastern United States and Great Lakes region over the past several decades. Lone Star Tick The Lone Star tick has become one of the fastest-expanding tick species in the country. It is aggressive, actively seeks hosts, and has been linked to ehrlichiosis, tularemia, Heartland virus, and alpha-gal syndrome, a condition that can trigger an allergy to red meat and dairy. Researchers have connected its expansion to growing deer populations and favorable environmental conditions. American Dog Tick The American dog tick remains common throughout much of the Midwest and is associated with Rocky Mountain spotted fever and other diseases. It is frequently encountered in grassy fields, roadsides, and edge habitat. Tick Trends by State Illinois Illinois has experienced some of the most significant changes in tick distribution in the Midwest. Recent research from the University of Illinois found that deer ticks, Lone Star ticks, and American dog ticks are likely present in every Illinois county. Blacklegged ticks are most common in northern Illinois and along river corridors, while Lone Star ticks are especially abundant throughout central and southern Illinois. Researchers have also documented the northward movement of Gulf Coast ticks into parts of southern Illinois. Iowa Iowa continues to see growth in both blacklegged and Lone Star tick populations. State health officials have reported increasing cases of Lyme disease, anaplasmosis, and alpha-gal syndrome in recent years. Lone Star ticks, once considered primarily a southern species, are now well established in many parts of Iowa. Wisconsin Wisconsin has long been considered a hotspot for blacklegged ticks and Lyme disease. Researchers continue to monitor expanding tick populations throughout the state and are closely watching for the arrival and establishment of Lone Star ticks, which have steadily moved northward across neighboring states. Missouri Missouri has some of the highest Lone Star tick populations in the Midwest. The species is widespread throughout the state and is commonly encountered by hunters, landowners, and outdoor workers. Early spring seasons have contributed to the rapid increase in Long Star tick populations in Missouri. Kansas Kansas is home to several common tick species, including the Lone Star tick, American dog tick, and blacklegged tick. The state’s combination of grasslands, timbered draws, and abundant wildlife provides ideal habitat. Like neighboring states, Kansas continues to see growing awareness of tick-borne diseases and the importance of prevention. Growing Tick Problem The increase in tick populations is not just anecdotal. In 2026, the CDC reported that emergency room visits for tick bites were higher than normal, by as much as 25%, across much of the country and were reaching the highest levels seen for that time of year since at least 2017. Researchers and public health officials have also documented rising tick activity across much of the Midwest. Many outdoor enthusiasts are also noticing that ticks are no longer limited to deep timber or remote hunting areas. Today, they can be found in field edges, food plots, CRP ground, pastureland, trail systems, creek bottoms, and even residential yards, meaning everyone should be working to reduce their risks of a tick bite. Reduce Your Tick Risk While it’s impossible to eliminate every tick encounter, a few simple precautions can greatly reduce your chances of being bitten. Some common recommendations include: Wear long pants and long sleeves when possible. Tuck pant legs into socks when walking through heavy vegetation. Use EPA-approved tick repellents. Treat clothing and gear with permethrin when appropriate. Stay on maintained trails when possible. Perform thorough tick checks after spending time outdoors. Shower soon after returning home. Check pets, hunting dogs, and gear before entering vehicles or buildings. Remove attached ticks promptly using fine-tipped tweezers.  These basic steps can significantly reduce the likelihood of tick bites and tick-borne illness. Learning From Experience Every landowner, hunter, farmer, and outdoor enthusiast develops their own routine for dealing with ticks. Some rely on treated clothing, others have favorite repellents, and many have developed field-tested strategies that work for the properties they spend time on. As tick populations continue to increase throughout Illinois, Iowa, Wisconsin, Missouri, and Kansas, sharing those experiences becomes more valuable than ever. Understanding local conditions, seasonal activity, and practical prevention methods can help everyone enjoy the land while reducing their risk. Ticks may be a growing part of the outdoor landscape, but with awareness and preparation, they don’t have to keep you from enjoying the great outdoors.
Every year, the Illinois Department of Natural Resources offers a special opportunity for families to experience one of the greatest outdoor traditions our state has to offer. During Illinois' Free Fishing Days the third weekend in June, residents and non-residents can fish without purchasing a fishing license, making it the perfect time to introduce a child, grandchild, friend, or neighbor to the sport we love.  For me, fishing has never been just about catching fish.  It's about family. Some of my earliest and most treasured memories were made on the water with my dad. Even though it's been 15 years since he passed away, every cast, every sunrise on the lake, and everyfish caught brings back memories of time spent together. Fishing also gave me the opportunity to build incredible memories with my father-in-law, my brothers, my uncle, nephews, cousins, and countless family gatherings centered around ponds, rivers, and lakes.  Most importantly, fishing allowed me to raise two boys who developed a love for the outdoors, conservation, and quality family time. Looking back through old photos, I can see much more than fish. I see confidence growing, lessons learned, and memories that will last a lifetime.  Those experiences are one of the reasons I appreciate rural properties so much today.  A pond isn't just a body of water on a property. It's a place where families connect.  Fishing Opportunities Across West-Central Illinois  Our region of Illinois offers some of the best fishing opportunities in the Midwest. Whether you're fishing a private farm pond, a watershed lake, the Illinois River, or the mighty Mississippi River, there are incredible opportunities for anglers of all ages.  Common Pond Species in Brown, Hancock, McDonough, Schuyler, and Adams Counties  Many private ponds throughout west-central Illinois are stocked with:  Largemouth Bass   Bluegill   Hybrid Bluegill   Redear Sunfish   Channel Catfish   Crappie   Grass Carp (for vegetation management)   A well-managed pond can provide years of recreation while also adding significant value and enjoyment to a property.  Illinois River Fishing  The Illinois River system provides anglers opportunities to catch:  Largemouth Bass   Smallmouth Bass   White Bass   Crappie Bluegill  Sauger   Walleye   Channel Catfish   Flathead Catfish   Blue Catfish   Northern Pike   Carp and Buffalo species   Mississippi River Fishing  The Mississippi River along the western border of Illinois is one of North America's premier fisheries. Anglers regularly catch:  Largemouth Bass   Smallmouth Bass   White Bass   Walleye   Sauger   Northern Pike   Muskie   Channel Catfish   Flathead Catfish   Blue Catfish   Crappie   Bluegill   Freshwater Drum   Carp species   The diversity of fish found in our local waters is one of the many reasons outdoor enthusiasts continue to seek recreational and rural properties throughout the region.  Why Buyers Love Properties with Ponds When buyers begin searching for rural land, one of the first features many ask about is water.  A quality pond can provide:  Fishing opportunities right outside your back door   Family recreation and swimming   Wildlife habitat   Waterfowl hunting opportunities   Livestock water sources   Scenic views and increased property appeal   Long-term family gathering spaces   Many of the most sought-after rural properties we sell feature ponds that become the centerpiece of family memories for generations.  Thinking About Selling?  If you own a farm, recreational tract, or country home with a pond, don't underestimate the value that feature adds.  Many buyers specifically search for:  Fishing ponds   Trophy bass ponds   Waterfront recreational properties   Hunting properties with water features   Rural homes with ponds   The emotional connection people have with water often makes these properties stand out in the marketplace.  Take Advantage of Illinois Free Fishing Days  This June, consider taking someone fishing for the very first time. You might catch a trophy bass.  You might catch a bluegill.  Or you might simply create a memory that lasts a lifetime.  Looking back, the fish themselves aren't always what I remember most. It's the people standing beside me, the family members who shared the experience.  Those moments are priceless.  And for many families, they begin with a simple pond, a fishing pole, and a property that brings everyone together.    If you're looking to buy or sell land with fishing opportunities in Brown, Hancock, McDonough, Schuyler, or Adams County, I'd love to help you find a property where your family's next generation of fishing memories can begin.  Toby Stay  Land Specialist | LandGuys Serving West-Central Illinois  Follow me on Facebook for the latest Western IL land news and listings.  For information about Illinois Free Fishing Days and fishing opportunities throughout the state, visit the Illinois Department of Natural Resources and I Fish Illinois resources.   
For many Midwest landowners, the value of a property extends beyond crop production. Recreational opportunities, wildlife habitat, conservation benefits, and long-term investment potential all play a role in determining what a piece of land is worth. One program that has influenced rural landscapes for nearly four decades is the Conservation Reserve Program, commonly known as CRP. Whether you’re considering enrolling acreage, purchasing a property with existing CRP contracts, or evaluating the income potential of your land, understanding how the program works can help you make more informed decisions. History of the Conservation Reserve Program The Conservation Reserve Program was established in 1985 as part of the Food Security Act. The program was originally designed to address two major concerns facing American agriculture: soil erosion and declining commodity prices. CRP allows landowners to voluntarily remove environmentally sensitive land from agricultural production and establish long-term conservation cover such as native grasses, trees, wetlands, or pollinator habitat. In exchange, participants receive annual rental payments from the United States Department of Agriculture (USDA). Since its creation, CRP has become one of the nation’s largest private land conservation programs. Millions of acres across the Midwest have been enrolled, helping reduce erosion, improve water quality, enhance wildlife habitat, and provide landowners with a reliable source of income. How the CRP Program Operates CRP is administered by the USDA’s Farm Service Agency (FSA), with technical assistance often provided by the Natural Resources Conservation Service (NRCS). The program is available nationwide, meaning the overall rules, enrollment procedures, contract lengths, and acreage limits are established at the federal level. However, payment rates, eligible practices, and enrollment priorities can vary by county and region based on local soil productivity, rental rates, and environmental goals. 2026 Enrollment Information As of 2026, CRP enrollment opportunities generally fall into three categories: General CRP Competitive enrollment process Land is ranked based on environmental benefits Enrollment periods are announced by USDA and can vary from year to year Continuous CRP Available year-round for certain conservation practices Eligible acres may be enrolled without competing against other applications Often includes buffer strips, wetlands, waterways, and pollinator habitat Grassland CRP Designed to protect working grasslands while allowing grazing and certain agricultural uses   The 2026 acreage cap is 27 million acres. Due to existing contracts, only 1.9 million acres were open for 2026 making it one of the most competitive years yet. Because USDA periodically adjusts enrollment windows and program priorities, landowners should check with their local FSA office for the most current deadlines and eligibility requirements. Acreage Caps and Contract Lengths CRP operates under a national acreage cap established by Congress. While individual landowners are not typically restricted by a fixed acreage limit, eligibility depends on factors such as land type, conservation goals, and available program acreage. Most CRP contracts run between 10 and 15 years, although certain conservation practices may have different terms. During that period, enrolled acres generally cannot be farmed, except under specific management activities approved by USDA. What Land Qualifies? Not all land is eligible for CRP enrollment. Generally, eligible land includes: Highly erodible cropland (HEL ground) Environmentally sensitive cropland Marginal pastureland adjacent to streams or waterways Wetland restoration areas Filter strips and riparian buffers Areas suitable for pollinator habitat or wildlife improvements The goal is to target acres that provide meaningful environmental benefits while reducing the need for intensive agricultural production. CRP Payment Rates CRP participants receive annual rental payments based on several factors, including: Soil productivity Local agricultural rental rates Conservation practice selected County-specific payment schedules Because rates vary significantly across regions, there is no single payment amount that applies nationwide. In many Midwest counties, annual payments can range from well under $100 per acre to several hundred dollars per acre depending on local land values and program type. The CRP budget ranges from $2.1 billion to $2.4 billion annually making it one of the largest voluntary private-land conservation programs in the country. Some conservation practices may also qualify for cost-share assistance that helps offset establishment expenses such as native grass seeding, tree planting, or wetland restoration. Habitat Benefits of CRP One of the most significant impacts of CRP has been the restoration of habitat across agricultural landscapes. Native grasses and diverse plant communities help stabilize soil, reduce erosion, and improve water infiltration. Buffer strips along streams help filter nutrients and sediment before they reach waterways. Wetland restoration projects improve water storage and create important habitat for numerous species. In many areas where intensive agriculture dominates the landscape, CRP fields provide valuable pockets of cover and biodiversity that would otherwise be unavailable. These conservation improvements often continue delivering benefits long after the initial establishment period. Benefits for Wildlife CRP has become one of the most important wildlife conservation tools available to private landowners. For upland birds such as pheasants, quail, and grouse, native grass cover provides nesting and brood-rearing habitat. Pollinator plantings support bees, butterflies, and other beneficial insects that play critical roles in ecosystems and agriculture. For whitetail deer, CRP fields often create bedding cover and travel corridors that improve habitat quality across a property. Landowners interested in hunting or recreational enjoyment frequently view established CRP acreage as a valuable component of a well-managed farm. Waterfowl can also benefit from CRP practices, particularly when grasslands, wetlands, and buffer areas are incorporated into broader habitat management plans. As a result, CRP acreage often increases the appeal of recreational and hunting properties by enhancing habitat diversity and supporting healthy wildlife populations. How CRP Can Influence Land Value The effect of CRP on land value depends on the property’s location, soils, contract terms, and buyer objectives. For investors and income-focused buyers, CRP can provide predictable annual revenue without the operational costs associated with farming. Recreational buyers benefit from established habitat often increases hunting and wildlife viewing opportunities. For conservation-minded landowners, the environmental benefits can add long-term value that extends beyond financial returns. While CRP is not the right fit for every property, it remains one of the most influential conservation programs affecting Midwest land ownership today. Understanding how the program works can help landowners evaluate both the income potential and broader value of their land for years to come.