Written by Jessica Lambert, Creative Director, LandGuys
At LandGuys, we know that selling rural property takes more than a great photo or flashy listing. It takes a deep understanding of the land, the people buying it, and the story behind every acre. That’s where our brokers shine. But when their unmatched expertise is paired with powerful marketing—that’s when the magic happens.
Chase Burns, Illinois Land Broker with LandGuys, has seen it firsthand. “We talk a lot about how we use our visual media to really reach buyers through our marketing, and we can’t overstress the importance of that,” Chase shares. “The reason we do it is because we’ve experienced the results ourselves. Every broker at LandGuys has used our marketing tools to connect with buyers—not just from an hour away or five hours away—but halfway across the country.”
Real Results: How Strategic Marketing Reaches Buyers in 20+ States
Chase shares in the video above that he has sold properties to buyers from more than 20 different states. That kind of reach speaks to the power of intentional, high-quality marketing—but it also reflects the work LandGuys brokers put in every day. From walking properties and evaluating land use potential to navigating complex transactions, our brokers bring a level of personal service and rural land expertise that’s hard to match.
And when that knowledge is backed by professional photography, cinematic video, drone footage, and strategic property marketing and storytelling? It creates a marketing approach that doesn’t just look good—it moves land.
“We focus on more than just eye-catching imagery,” Chase says. “We help people understand what makes each property truly special, and that’s what gets buyers engaged.”
Whether it’s hunting land, farmland, timber, or recreational property, our brokers know how to showcase rural properties in a way that resonates with the right buyers—often from far beyond the local market.
If you’re thinking about selling rural property, you need more than exposure. You need a team that knows the land and how to get it in front of qualified, motivated buyers. That’s what you get with LandGuys.
Curious what your property might be worth—or how far our marketing can take it? Get in touch with any member of the LandGuys team. We’d love to help you tell your land’s story and reach buyers who will appreciate it as much as you do.
