Jessica Lambert

Director of Creative & Brand Strategy

Local Expertise Within Reach

Director of Creative & Brand Strategy

Jessica Lambert is the Director of Creative and Brand Strategy for LandGuys. She has been with the company since 2023 and leads the creative and marketing direction for LandGuys while supporting brokers across multiple states with design, branding, and marketing strategy. From developing print and digital campaigns to overseeing content creation, website management, and the marketing team, Jessica plays a key role in strengthening the LandGuys brand and expanding its visibility in every market the company serves.

Jessica brings more than 12 years of creative and marketing leadership experience, including her role as Director of Marketing and Creative Services at Western Illinois University, where she managed brand strategy, digital marketing, and major advertising initiatives. She also served as Head of Marketing for a national nonprofit with teams across all U.S. time zones, giving her strong experience in managing large-scale projects, keeping teams aligned, and building brands with purpose. Over the course of her career, Jessica completed brand management training through UCLA under the direction of a former Head of Advertising for Disneyland. She was also mentored by a former Brand Director of Intel.

Outside of work, Jessica loves combining her passion for design and marketing with the rural lifestyle. She believes land is a legacy, and enjoys sharing the stories behind it and the impact it can have for generations. Jessica and her husband Seth are raising their two kids, Addison and Rhett, and she is proud to be part of a multi-generation family farm in McDonough County, Illinois.

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Leasing hunting rights can be a practical way for landowners to generate additional income while maintaining ownership and control of their property. Whether you own a working farm, timberland, or a recreational property, a hunting lease can provide financial benefits while encouraging responsible wildlife management. However, a successful hunting lease involves more than agreeing on a price and granting someone permission to hunt. Insurance, property boundaries, wildlife management, neighboring landowners, and state hunting regulations all deserve consideration before entering an agreement. If you're considering leasing your land for hunting, here are several factors that can help protect your property, your investment, and your relationships with those who use the land. Understanding the Value of Your Hunting Lease One of the first questions landowners ask is, "What is my hunting ground worth?" Hunting lease rates vary considerably depending on location, acreage, habitat quality, wildlife populations, access, and demand. A property with established food plots, mature timber, reliable water sources, and a history of quality deer hunting may command a higher rate than a property offering limited cover or seasonal hunting opportunities. Lease structure also influences pricing. Some landowners lease their property for an entire hunting season, while others offer species-specific, short-term, or exclusive annual agreements. Across the Midwest, annual recreational hunting leases may range from roughly $10 to $50 or more per acre, depending on the property and local market. This is a broad illustrative range, not a verified current market average. Highly desirable properties can exceed it, while others may lease for less. Before setting a rate, consider the following: Hunting opportunities: Deer, turkey, waterfowl, and upland game can each influence demand. Access and privacy: Properties with convenient but secluded entry points may be more attractive. Property improvements: Food plots, established trails, blinds, and habitat improvements can add appeal. Lease exclusivity: Exclusive hunting rights generally have greater value than shared access. Local demand: Lease rates can vary significantly between counties, even within the same state. A LandGuys agent familiar with recreational land values and local hunting demand can help landowners evaluate how their property's characteristics compare with other hunting opportunities in the area. Protecting Yourself With Insurance and a Written Agreement Allowing someone to hunt your property introduces liability considerations that should be addressed before the first hunter enters the field. Landowners should speak with their insurance provider about whether their existing farm, recreational, or umbrella liability policy covers paid hunting activities. Some policies exclude commercial or leased recreational use, making additional coverage necessary. It may also be appropriate to require hunters or the leasing party to carry liability insurance and provide proof of coverage. A written hunting lease is equally important. Rather than relying on a handshake, the agreement should establish who can access the property, what activities are permitted, and what responsibilities each party assumes. Important provisions include lease duration, payment terms, permitted hunters and guests, vehicle and ATV use, stand placement, property damage, and conditions for terminating the agreement. An attorney familiar with hunting leases and the laws in your state can help ensure the agreement adequately protects your interests. Liability waivers and indemnification provisions may provide additional protection, but their enforceability varies by state. Establishing Property Boundaries and Access Clear boundaries protect both the landowner and the hunter. Before leasing hunting rights, confirm that property lines, access points, and restricted areas are clearly identified. An updated property map can be particularly helpful when a farm includes multiple fields, timber tracts, waterways, or adjoining properties. Landowners should also identify areas where hunting is prohibited, such as near residences, livestock facilities, equipment storage, or active agricultural operations. Access deserves special attention. Establishing designated parking areas and entry routes can help prevent damage to crops, fences, and sensitive habitat. If access crosses neighboring property, verify that the appropriate legal rights and permissions exist. A hunting lease does not automatically grant a hunter access across someone else's land. Wildlife Management: Thinking Beyond One Hunting Season A hunting lease can be an opportunity to improve the long-term recreational value of a property, especially when landowners and hunters share similar management goals. For deer hunting properties, discussions might include harvest objectives, doe management, food plot maintenance, trail camera use, and protecting bedding areas. For waterfowl properties, management could involve wetland conditions, water levels, vegetation, and minimizing disturbance during migration. The key is establishing expectations before the season begins. Some landowners prefer minimal habitat disturbance, while others welcome hunters who are willing to invest time and resources into property improvements. If hunters are permitted to install blinds, establish food plots, trim vegetation, or make other improvements, the lease should specify which activities require approval, who pays for them, and what happens to improvements when the lease ends. Landowners should also consider whether proposed improvements affect existing agricultural leases, conservation program agreements, or other land-use restrictions. Good wildlife management can benefit both the current hunting experience and the property's long-term recreational appeal. Maintaining Good Relationships With Neighboring Landowners Wildlife doesn't recognize property lines, and neither do all the challenges that come with managing hunting ground. Communication with neighboring landowners can help prevent misunderstandings involving access, parking, property boundaries, wounded-game recovery, and hunting activity near shared property lines. Before the season, consider discussing access arrangements and expectations for retrieving wounded game. Hunters should understand that permission to hunt one property does not automatically authorize entry onto another, even when tracking an animal. State-specific recovery laws must be followed. Neighbors may also have different wildlife management goals. While everyone doesn't need to follow the same harvest strategy, open communication can help reduce conflicts and create opportunities for cooperative habitat management. A good hunting lease should complement existing relationships rather than create new problems. Considering the Impact on Farming and Other Property Uses Many Midwest hunting properties also support agricultural production, livestock, timber management, or conservation programs. For landowners who rent tillable acreage to a farmer, hunting arrangements should account for planting, harvest, equipment movement, and other agricultural activities. The same applies to livestock operations, where open gates, damaged fences, and vehicle traffic can create significant problems. If the property is enrolled in the Conservation Reserve Program (CRP) or another conservation agreement, review applicable restrictions before authorizing food plots, vegetation removal, trail construction, or other habitat work. Hunting leases and agricultural leases can coexist successfully, but the rights granted under each agreement must be compatible. How a Hunting Lease Can Affect Property Value and a Future Sale For landowners considering selling in the future, hunting leases can influence how a property is marketed and transferred. A well-managed hunting property with established access, documented wildlife activity, and maintained habitat may be more attractive to recreational buyers. However, an existing lease can also affect a buyer's ability to take possession and begin hunting immediately. Before signing a long-term agreement, consider how lease expiration dates, renewal provisions, and termination rights could affect a future sale. Depending on the lease terms and applicable law, a hunting lease may remain enforceable after ownership changes. Landowners should understand those obligations before listing their property. If selling is a possibility, a LandGuys agent can help evaluate how existing recreational agreements may affect buyer interest, marketing strategy, and transaction timing. Making the Most of Your Land Leasing land for hunting can provide a source of income while giving others the opportunity to enjoy and manage a recreational property. The most successful arrangements begin with realistic expectations, clear communication, and a shared understanding of how the land should be used. For some landowners, maximizing annual lease income is the primary objective. For others, protecting wildlife habitat, maintaining family hunting opportunities, or preserving long-term property value may be more important. Whatever your goals, understanding your property's recreational potential is an important starting point. At LandGuys, our agents work with recreational properties throughout Illinois, Iowa, Wisconsin, Missouri, and Kansas. Whether you're evaluating hunting lease potential, considering habitat improvements, or preparing to sell, a local LandGuys agent can help you understand the features that influence your property's value and appeal to recreational buyers.
With waterfowl season underway across much of the Midwest, mornings in the blind may have you thinking about owning a hunting property of your own or improving the land you already have. Whether you’re watching birds work over the decoys or sharing the experience with a young hunter, the season offers a chance to consider what makes a property attractive to waterfowl and enjoyable for the people who hunt it. Waterfowl season brings together much of what people enjoy about owning recreational land: time outdoors, hands-on habitat work, and mornings shared with family and friends. But what makes a good waterfowl property? It starts with understanding why birds stop, what encourages them to stay, and how the property fits into the surrounding landscape. Understanding the Migration A property’s waterfowl potential extends beyond its boundaries. Ducks and geese move through a network of feeding and resting areas, with migration influenced by day length, weather, food availability, and local habitat conditions. A productive wetland one fall may offer a different experience the next as water levels and food sources change. Knowing which flyway your property lies in is important, but it doesn't guarantee birds will stop there. For buyers, the more useful questions are local. Do birds regularly use the area? Where do they feed and rest? What happens during dry conditions or when nearby water freezes? Observations across several seasons can tell a more complete story than photographs from one exceptional hunt. What Makes a Good Waterfowl Property? Water is an obvious starting point, but its depth, timing, and relationship to food matter. A deep pond and a shallow seasonal wetland may serve very different purposes. For dabbling ducks, including mallards and teal, shallow water can make seeds and other foods accessible. Wetland plants such as smartweed and wild millet can provide valuable food resources when managed under suitable conditions. That makes the ability to manage water an important consideration. On suitable properties, water-control structures can help landowners draw down wetlands to encourage plant growth and gradually reflood them as birds arrive. The right approach depends on the site, its water supply, and the habitat being managed. A prospective owner should understand how the property receives water, how reliably it holds it, and what maintaining that system involves. Pumps, levees, access roads, and water-control structures all bring practical responsibilities. Existing wetlands and infrastructure deserve a closer look with a qualified habitat professional before assuming improvements will be simple. Food and water also need to be considered together. Flooded vegetation, nearby agricultural fields, timber, and open water can contribute different resources. The strongest fit depends partly on whether an owner wants to pursue ducks, geese, or a combination of both. Think About How the Property Hunts A property can attract birds and still be difficult to hunt comfortably. Consider how hunters will reach the blind, where equipment can be unloaded, and whether there are options for different wind directions. Look at concealment, visibility, and how birds approach the available water or fields. A setup that works well for two experienced adults may be less practical for a family introducing children to the sport. It also helps to think beyond individual hunts. Where can birds rest undisturbed? Can hunters enter and leave without disrupting the entire wetland? Having flexibility in how a property is used gives an owner more options throughout the season. For many buyers, these everyday details are what turn an appealing tract into a property they will use regularly. A Place for Young Hunters to Learn Waterfowl hunting gives young people plenty to participate in before a shot is ever taken. They can help arrange decoys, watch the wind, practice calling, identify birds, and learn why one patch of habitat attracts more activity than another. Those small responsibilities make them part of the experience. A morning in the blind becomes a chance to ask questions, watch a retriever work, and see the connection between habitat management and wildlife firsthand. The best introduction leaves room for the child’s pace. Warm, dry clothing, snacks, and a willingness to end the hunt early can matter more than staying for another flight. An adult focused on mentoring can give a beginner the attention needed to learn and enjoy the outing. A successful first season might mean identifying a wood duck, helping pick up decoys, or asking when everyone can go again. Those are meaningful beginnings. Finding a Property That Fits Your Goals The right waterfowl property should fit both the habitat and the people who plan to enjoy it. Some buyers want an established wetland with existing infrastructure. Others welcome the work of improving habitat over time. Understanding the difference helps set realistic expectations for ownership. A LandGuys agent familiar with recreational land can help buyers evaluate access, surrounding land use, existing improvements, and how a property fits their goals. Wildlife biologists and wetland specialists can provide additional guidance on habitat potential and management. Waterfowl season may last only part of the year, but the enjoyment of ownership reaches further. It includes preparing the property, watching birds return, and giving the next generation a place to learn why those early mornings matter. To learn more about waterfowl and the rules for your state, visit the U.S. Fish & Wildlife Service or your state's Department of Natural Resources.
Harvest offers landowners a clear look at how a farm performs. Equipment access, drainage, field layout and crop performance are easier to evaluate when combines are moving through the fields and the growing season is still fresh in everyone’s mind. For owners considering selling farmland after harvest, this is a useful time to look beyond the final yield. A farm’s value is shaped by several connected factors, and understanding them can help you make better decisions about timing, pricing and marketing. What Did Harvest Reveal About the Farm? Yield history is valuable, but one season does not tell the farm’s entire story. Weather, crop rotation, fertilizer applications and management decisions can all influence a particular year’s results. Buyers typically look at production over time along with soil productivity, drainage and the percentage of acres that can be farmed. A farm with strong soils may still be affected by wet areas, irregular fields or difficult access. Another property may have average soils but offer efficient field layouts, good drainage and easy access for large equipment. Harvest can help answer practical questions. Could equipment move easily between fields? Were entrances wide enough? Did certain areas stay wet? Were waterways, terraces or tile systems working as intended? These observations help explain how the farm operates, not just how many bushels it produced. Improvements Need Context Drainage tile, terraces, waterways, grain storage, fencing and improved entrances may add value, but buyers need more than a statement that the work was completed. Tile maps, installation dates, contractor invoices and other records help buyers understand the location and extent of an improvement. Even older maps or handwritten records can provide useful information. Not every improvement increases the sale price by the amount spent. Before completing major work strictly to prepare for a sale, talk with a land agent who understands the local market. A project may make the property more appealing, but it should be evaluated against its cost and likely effect on value. The Farm Lease Affects the Sale The current farm lease can influence when the property is listed, when a buyer can take possession and who receives the next year’s income. A buyer will want to understand the lease term, rental amount, payment dates and whether the agreement renews automatically. If the lease is verbal, the rights of the tenant still cannot be ignored. Notice requirements and termination rules vary by state. The lease may also affect the buyer pool. Some investors may prefer a reliable tenant already in place. An operator looking to farm the land personally may need possession by a particular date. Reviewing the lease early allows your LandGuys agent to market the property accurately and avoid promising possession that cannot be delivered. An attorney should address questions involving termination notices or tenant rights. Income Is Part of the Property’s Story Farm rent is often central to a buyer’s financial analysis, but it may not be the property’s only source of income. CRP payments, hunting leases, grain-storage rent, wind or solar agreements and other contracts can contribute to the farm’s overall return. Buyers will evaluate both the income and the obligations connected to it. For example, a conservation contract may provide annual payments while also limiting how certain acres can be used. A long-term energy agreement may generate income but create easements or restrictions that remain with the property. Providing the complete agreement allows buyers to evaluate the opportunity accurately. A payment amount by itself does not tell the whole story. Accurate Acreage Matters Deeded acres, taxable acres and tillable acres are not always the same. A 160-acre property may contain fewer productive acres after accounting for roads, waterways, timber, building sites or other non-tillable areas. Buyers will also want to know whether access is direct from a public road, shared with a neighbor or dependent on an easement. Surveys, FSA maps, deeds and legal descriptions can help clarify these details. Resolving inconsistencies before listing can prevent questions during negotiations, appraisal or title work. Value Is More Than a Price Per Acre Recent sales provide a starting point, but farmland should not be valued by applying one area-wide price to every acre. Two nearby farms can sell for different amounts because of: Soil productivity Drainage Tillable percentage Field layout Access Location Lease income Improvements Buyer competition A knowledgeable LandGuys agent can compare your property with relevant sales and explain why those farms sold for their respective prices. The most useful comparable is not always the closest property. It is the property that most closely matches the soils, income, improvements and overall use of your farm. Timing Requires More Than Watching the Calendar Selling farmland after harvest may provide clean possession and current production information, but that does not automatically make it the right timing for every owner. Existing leases, tax planning, family decisions and plans for the proceeds may influence when and how the farm should be sold. Owners considering a 1031 exchange or dealing with inherited property should involve their CPA and attorney before structuring the transaction. You also do not need to wait until every issue is resolved before speaking with an agent. An early conversation can help identify which records matter, whether improvements are worth completing and what timeline best supports your goals. How a LandGuys Agent Can Help A LandGuys agent understands that farmland buyers are evaluating more than acreage. They want to know how the farm operates, what income it produces and which features support its long-term value. Your agent can help interpret soil and production information, evaluate access and improvements, review comparable sales and organize the property’s story for buyers. They can also coordinate with tenants, appraisers, attorneys and tax professionals as the sale moves forward. Harvest provides an opportunity to see the farm clearly. The next step is understanding what those observations mean in the current land market. If selling farmland after harvest is on your mind, reach out. We will help walk you through the process and evaluate what your farm is worth.