Nov 7, 2024 Building Wisconsin’s LandGuys Team Building Wisconsin’s LandGuys Team Passion, Land, and Leadership: Building Wisconsin’s Premier LandGuys Team Written by: Luke Wessel, WI Managing Broker, LandGuys I’m Luke Wessel, the Managing Broker for LandGuys in Wisconsin, and if there’s one thing I can say with confidence, it’s that land has always been at the heart of my story. From my childhood days spent fishing the Mississippi River with my dad and pheasant hunting in Iowa to watching my teenage sons, David and Maddox, immerse themselves in the outdoor traditions we cherish—land has shaped not just my career but my life. Growing up in western Illinois’s “Golden Triangle,” known for its legendary big bucks, sparked my passion for everything outdoors. That love for land evolved into a calling—helping people invest in their own slice of nature. Now, as I lead the Wisconsin team for LandGuys, my mission is to guide, mentor, and collaborate with agents who share that same spark for rural real estate and the outdoors. LandGuys is more than just a brokerage; it’s a team that lives and breathes the rural lifestyle. We don’t just talk about properties—we walk them, study them, and understand their true value, potential, and opportunities. This philosophy drives the entire LandGuys team, and I’m proud to be part of an organization that supports its agents as they build their own careers and personal brands. Why Join Our Wisconsin Team? If you’re considering a career in rural real estate, there’s no better place to be than with LandGuys. Our agents benefit from: Unlimited earning potential: Your success is directly tied to your ambition, and with LandGuys, the sky’s the limit. Work-life balance: Enjoy the flexibility of working from your home office and the freedom to spend more time out in the field where you truly belong. Exclusive personal branding territory: Represent LandGuys in your area as the sole company representative. Industry-leading marketing support: Our in-house media and marketing team has your back, so you can focus on client relationships and fieldwork. Mentorship and career development: You’ll have access to a network of experienced agents ready to guide you every step of the way. I believe that to excel in this field, you need more than just sales skills—you need a passion for land, wildlife, and the rural lifestyle. And that’s something we share as a team. Whether you’re hunting for that next big buck, fishing with your kids, or just walking a piece of property and thinking about its potential, this isn’t just work; it’s a lifestyle. And at LandGuys, we get it. My Journey to Leadership My path to becoming the Managing Broker in Wisconsin wasn’t linear, but it was driven by a deep-rooted passion for land and helping others recognize its value. With a bachelor’s degree in Biology and an MBA in Marketing, I’ve combined my education with decades of experience in the field. Living in Oconomowoc with my family—my wife, Laura, who’s a Loan Processing Manager, and our two boys—keeps me grounded and constantly engaged in both life and work. We talk about real estate transactions over dinner and share outdoor stories, like our recent archery antelope hunt in Montana with three generations of Wessels. Leading the Wisconsin team allows me to bring together like-minded individuals who see rural real estate not just as a job but as a way to connect deeply with clients and their dreams. Watching my team members succeed, grow, and build relationships with clients that turn into lifelong connections is why I’m excited to get up each morning. What It Means to Be Part of LandGuys When you join LandGuys, you’re not just signing up for a role; you’re joining a community that prioritizes integrity, ambition, and grit. Our agents are backed by a powerful support system—a media team, an experienced office staff, and mentors who’ve been in your shoes and want to see you succeed. This setup means you get to focus on what matters: building trust with clients, walking properties, and making informed recommendations. For those of you ready to break the mold and take on a career that offers freedom, fulfillment, and financial opportunity, I encourage you to reach out and learn more. Whether you have experience in real estate, land management, or simply have a passion for the outdoors, there’s a place for you here. Come and be part of a team where your work is meaningful and your passion is valued. Let’s make Wisconsin an even stronger force in rural real estate. Reach out, join the team, and discover why at LandGuys, we don’t just sell land—we live it. I’m looking forward to meeting the future agents who will shape the next chapter of LandGuys Wisconsin. Will you be one of them? Ready to join a team where your passion for land and the outdoors becomes your career? Apply now and take the first step towards an exciting future with LandGuys. Click here to Apply. Stay Connected, follow Luke on Facebook.